.food goes live, and it’s a closed generic

The new gTLD .food went live in the DNS on Friday, but nobody except the registry will be able to register domains there. In what I would argue is one of the new gTLD program’s biggest failures, .food will be a dot-brand, closed to all except the « brand » owner. The registry is Lifestyle Domain Holdings, a subsidiary of US media company Scripps Networks. Scripps runs the Food Network TV station in the States and the site Food.com. It has a trademark on the word « Food ». Its registry agreement for .food, signed back in April, includes Specification 13, which allows registries to restrict all the second-level domains to themselves and their affiliates. So food producers, restaurants, chefs and the like will never be able to use .food for their web sites. ICANN signed the contract with Scripps despite objections from several entities including the Australian government, which warned « restricting common generic strings, such as .food, for the exclusive use of a single entity could have a

Source : Domain Incite